In a world where it is becoming increasingly difficult to tell and find the truth, the Aussie brand will be uncompromisingly a truth teller. We take the view of Warren Buffet who, in his biennial letter to his investees’ senior management, always stated “the top priority – trumping everything else, including profits – is that all of us continue to zealously guard our reputation.”

We will build our reputation in everything we do, from the quality of the food we make, to the friendly and respectful service we will provide at all times, to our pricing, which shall not be cheap, but reflect the quality, and be fair to our customers.